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Africa SEO is a digital marketing strategy that optimizes a business’s online presence to target the continent's customers. By enhancing search visibility across the continent, businesses can appear in relevant search results when people look for products or services in Africa. This approach involves optimizing Google My Business listings, African directories, and obtaining quality backlinks from African sources. Consistent NAP (Name, Address, Phone Number) information and content also contribute to its success. Africa SEO is particularly valuable for medium & big businesses, service providers, and physical stores, helping them connect with customers and drive foot traffic to their establishments.
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