Sign Up EFG Finance-Backed MaxAB-Wasoko Acquires Fatura to Strengthen Pan-African B2B E-Commerce Dominance
Cairo, Egypt – In a strategic move to consolidate Africa’s B2B e-commerce and fintech landscape, MaxAB-Wasoko,the region’s leading digital supply chain platform—has acquired Fatura, a fast-growing Egyptian B2B marketplace. The deal, facilitated by EFG Finance (a subsidiary of EFG Holding), positions EFG as a major shareholder in MaxAB-Wasoko, with a seat on its board.
A Unified Vision for African Retail
This acquisition accelerates MaxAB-Wasoko’s mission to become the continent’s premier one-stop solution for retailers. Following its landmark merger with Wasoko in 2024—which extended its reach into Kenya, Rwanda, and Tanzania—the integration of Fatura further deepens its Egyptian footprint while enhancing its fintech and logistics capabilities.
Belal El-Megharbel, CEO of MaxAB-Wasoko, emphasized: “This isn’t just about scale—it’s about redefining retail in Africa. By combining Fatura’s marketplace agility with our end-to-end supply chain and fintech tools, we’re eliminating fragmentation and empowering small businesses like never before.”
Why This Matters for Retailers
- Expanded Product Access: Fatura’s network of 626+ wholesalers across 16 Egyptian cities (including 5 new markets for MaxAB) gives retailers unmatched sourcing flexibility.
- Embedded Financial Solutions: MaxAB’s credit services will now support more merchants, with fintech already financing 9% of platform sales.
- Operational Synergies: Fatura’s asset-light model complements MaxAB’s logistics infrastructure, driving efficiency and cost savings.
Aladdin ElAfifi, CEO of EFG Finance, noted: “Our partnership with MaxAB-Wasoko reflects EFG’s commitment to innovation. This integration will unlock growth across Africa’s supply chains, and we’re proud to help lead the charge.”
Growth Trajectory
Fatura—founded in 2019 and acquired by EFG Holding’s Tanmeyah in 2022—is projected to contribute 25% of MaxAB’s Egypt revenue by 2025, with plans to replicate its success in other markets. The merger has already doubled MaxAB’s fintech operations in Egypt and expanded services to Morocco.
The Road Ahead
Over the next 12–18 months, the combined entity will focus on:
- Scaling Fatura’s marketplace model across Africa.
- Enhancing digital credit solutions for retailers.
- Optimizing last-mile delivery networks.
By bridging gaps in Africa’s supply chain, MaxAB-Wasoko and EFG Finance are pioneering an ecosystem where technology drives accessibility, efficiency, and economic empowerment.
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