Believe put down roots in French-speaking Africa in 2018 after bringing its expertise and knowledge of the field to a roster of many promising artists and labels over the past ten years.
Many musical genres make up the diversity of the African musical landscape: from urban music to gospel to reggae, this variety of genres appeals to both Francophones and Anglophones, and touches the entire African diaspora, in the four corners of the world.
Believe positions itself alongside artists to help them maximize their revenues, build their notoriety with local streaming services while capitalizing on their audiences through international players.