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Local SEO is a digital marketing strategy that optimizes a business’s online presence to target local customers. By enhancing local search visibility, businesses can appear in relevant search results when people look for products or services in their vicinity. This approach involves optimizing Google My Business listings, local directories, and obtaining quality backlinks from local sources. Consistent NAP (Name, Address, Phone Number) information and localized content also contribute to its success. Local SEO is particularly valuable for small businesses, service providers, and physical stores, helping them connect with nearby customers and drive foot traffic to their establishments.
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